Steps to creating Fast PPC campaigns with Fast PPC

Fast PPC will really train you to get good at writing highly-targeted ads. It keeps you focused on working and achieving the final goal which is to have a highly targeted campaign by grouping similar keywords into their own adgroups.

Do This

Fast PPC Blueprint: A great tip for beginners new to PPC is to set your MAX CPC at 1/100 of the commission on the product. For example, if a Clickbank product pays out a commission of $40.00 to you everytime you make a sale, set your MAX CPC at $0.40.

The reason for this is based on the assumption that if you could get 100 targeted leads to view the offer, chances are at least one out of one-hundred people will buy the product you're promoting.

Make this a rule you live by for every campaign you start and don't break it. It's much safer financially. Once you know what you're doing, go ahead and experiment.

As long as your clicks are targeted, it's a numbers game. Sometimes 4/100 will buy, sometimes 0/100 will buy. If 0/100 clicks results in no sales, I usually drop that keyword from my campaign. Others may wait for about 150 - 200 clicks before dropping a keyword. You can develop your own rule though.

Do This A Lot

The idea is to do this for a lot of products. If you've ever heard the expression "Throw as much rice against the wall to see what sticks." the same idea applies here.

Your mission is to create as many Clickbank campaigns around all sorts of different Clickbank products. With Fast PPC you can set these highly-targeted campaigns up very quickly. Get at least 20 campaigns rolling, stick to the MAX CPC bidding strategy above, and you will soon notice that some of that "rice" is sticking.

You'll start getting sales simply because you put enough opportunities out there.

This method works if you just give it a chance.

Conclusion

Start making PPC campaigns immediately. Go grab keywords and put your marketing hat on. Segment your keyword list into closely related adgroups. Upload your campaign(s) to google and remember to keep your MAX CPC at a maximum of 1/100th of the cost of the commission.

When you're done with one campaign, start another one. Pick products that are not in extremely competitive markets and that you think have a good chance at making sales. It's a judgement call on this. Your goal will be to make one campaign per day for the next 20 days.

Throw enough campaigns out there, give it some time, and eventually you will begin to see results. Going into the bid adjustment strategies are beyond the scope of Fast PPC. I STRONGLY recommend you get Commission Blueprint if you haven't already because that will just help you understand PPC so much more. To check out Commission Blueprint and start their $4.95 7-day trial, click here.

P.S. - NEVER use the word FREE in ANY of your ads! You will be throwing money away.

FAQs

Where do I get Adwords Editor?

Google Editor is a piece of software that is stored on your computer. It is used to create campaigns and bulk-update massive amounts of information very fast.

You can get Adwords Editor here.

What should we look for when choosing a product to promote?

When choosing a product to promote, I recommend you find a product that has a gravity between 30 - 200. Anything higher than 200 is likely saturated with competition and will be more expensive to compete in. Also, look at the sales page and see if it looks decent enough to be convincing. Go off your first impression. If it looks like crap and you see that immediately, don't waste time promoting it.

I also look for a product that has convincing ad copy - meaning it's well written and has persuasion and a strong call to action. Read the page and see if it really pushes the right buttons. If you feel it does, others might feel the same way too so that's an indication that it's a good product to promote.

How many keywords should I use per ad group?

There's different schools of thought on this one. Commission Blueprint trainer Steven Clayton grabs 200-1000 keywords per campaign to start. Then, as the campaign progresses, he can see which keywords are converting into sales and he will use drop the losing keywords that are costing him money but resulting in little to no sales.

Then, there's the idea that you want to pick just a few keywords to start out. The idea is to go slow and start out with a little campaign with a group of highly targeted keywords. A good idea for doing this would be to make campaigns that only contain exact match-types and phrase match-type keywords. This is with the " " and [ ] around the keyword. This helps you avoid the broad match and will narrow your testing down to see what people are ACTUALLY typing into the search box.

The "keyword number one" match-type will look for that phrase within a search.
The [keyword number one] will only trigger your ad if that EXACT keyword is typed in by the searcher.

What about negative keywords?

I don't use negative keywords often unless I know what makes my users tick in a certain market. For example, I am a big fan of mini sites. But, when I type in mini site into Google, the website for mini cooper site comes up. So, I would want to exclude anything that has to do with the word cooper so I would add that as a negative term.

Again, if you search often and find that a result is showing up that you want to exclude from the search results, then you should add it as a negative keyword in your campaign by simply putting a negative symbol in front of the term on one line.

-cooper

How much money should I invest or start with? Daily? how much should I set my CPC?

If you're just starting out, I suggest you start PPC out with just a MAX of $10 per day. Chances are you won't hit that so don't be freaked out. For your CPC, I suggest you adopt the 1/100 rule. If 100 targeted visitors view your website, at least 1 of them should buy. So you want to try and set your CPC at about 1/100 of the commission you'd recieve if you made a sale.

If you get a commission of $44, then set your MAX CPC at $0.44. So if 100 people click your ad, hopefully 1/100 will buy (hopefully more though!).

That's why I STRONGLY recommend you select a product with a commission of $30 or more. If you can find products that are under $30 but you can get clicks for 1/100 of the commission, then promote that product!

So if you see a product with a commission of $22, you should be willing to pay a MAX of 0.22 per click. The problem with products under $30 commissions payout is that clicks are becoming more expensive so it's sometimes difficult to find clicks for $0.22 for a product that sells.

What can I do to help get a good quality score?

A good quality score consists of a mixture between your ad, and what you're linking to. It all comes down to relevance. If your ad says "Buy stereo speakers now!" and when a user clicks your ad they get taken to a sales page that sells stuffed animals, the relevancy will be poor. Google looks for keywords on the sales page (or your landing page) and asks "How does the ad related to the sales page? Is it a good fit?"

Google sizes you up and assigns a score. A good quality score is a 7. What happens is when you first create an Adwords ad, Googlebot goes out and looks at your landing page and your ad. That first initial peek determines your quality score. But, quality score is also based on your Adwords account history. For example, do you have a track record of delivering high click-through rates with your ads? Also, Google takes your MAX CPC into consideration as well.

So as you can see, it's a combination of your account history, your past Click-through rates on your other campaigns, your content on the landing page you've created and/or the sales page, and the relevancy of your ad TO the landing page or sales page.

How to lower my CPC?

To get a lower CPC, you must have a high click-through rate. Imagine this with me...

Pretend you own Google for a minute. Your goal is to make the MOST amount of money possible right? So you make money by showing ads for people. Now let's say you have a list of 7 people bidding on the keyword "camera". So when people type in camera, it's your job to list these people's ads in a certain order.

Now would you rather list someone high on the list when they have a low click-through rate? Usually ads higher on the list get the most exposure right? So you want to get the most clicks as possible and you can't get clicks if someone has written a terrible ad... no one's going to click on it. And since nobody clicks on terrible ads, nobody makes any money.

So you as the Google owner will look at the ads with the high click-through rates because you will make money with them.

Google is smart though. They weigh the click through rate with the MAX CPC. Wouldn't you? Think about this for a minute. Maybe someone has written a terrible ad that gets a low click-through rate. But, the ad writer is willing to pay $5 a CLICK let's say. Now, as Google, you're thinking "Well, this dude's ad really sucks but at least it's somewhat relevant so even though people click on it less, we will make more money off of HIM than showing someone else's ad that has a MAX CPC of $0.50 but a high Click through rate.

Do you see what I mean?

An ad might get less clicks which results in a lower CTR but Google will show that ad high if the bidder is willing to pay a HIGH CPC. Likewise, if two bidders are bidding approximately $0.50 MAX CPC, Google will show the ad with the better click through rate because more clicks means more money for Google!

It's Google's job to get the MOST money from advertisers so they will show ads based on high CTR's or high bid amounts. They calculate probabilities that will result in maximizing revenue for them and then show the ads based on those calculations.

To answer the question, higher CTR's and high quality scores lower your CPC. CPC is lowered by having relevant content and a well-written ad that achieves high click through rates. Everything is relative to your competition.

How to write good ads with high CTR?

With Fast PPC, writing good ads is easy. You want to have the primary search term in the Title, and at least once in the body. You can also add the keyword in the destination URL as a sub-domain but I don't personally bother with that.

A sub-domain looks like this: www.ppc.fast-ppc.com

The sub-domain part comes before the actual domain name (fast-ppc.com).

Throw benefits into the ad and push sensitive buttons to problems that people are searching to solve but at the same time try and use the exact keywords of the search term in your ad as well.

How about split testing ads?

I definitely recommend split-testing ads. So after you go through FAST PPC and uploading the code into Adwords Editor, you should now go into Adwords Editor and make a separate ad for each adgroup you have. I STRONGLY recommend making at least 2 ads per one adgroup.

Also, you'll want to go into Edit campaing settings and change

Then make sure you tick the Rotate: Show ads more evenly so that your ads will rotate allowing you to split test two ads evenly to see which ad achieves a better click through rate. Sometimes, even the minor stupidest little things like a period or using one different word in your ad will make ALL the difference.

So the purpose would be to see not only which keywords are bringing us money but which keywords are losing us money and deleting the keywords that are not profitable right?

Absolutely! From your list of keywords, you will soon see which keywords over time make you the most sales and which ones are not particularly suited for the offer you're promoting perhaps. Drop the loser keywords and narrow your campaign focusing only on the winners. Once it's set up, you can tinker and tweak a few things if you'd like to try and improve it even further but at least you now have a blueprint for what works and what doesn't.

To delete keywords on the fastppc spreadsheet I would, right click then hit clear contents right?

I would recommend you type them into the search box, and then press the Delete Results button provided for you on the spreadsheet. It will delete all keywords in the spreadsheet for you.